Exhibiting at a Trade Show provides your business with many benefits and new opportunities. It allows you to establish an industry presence, understand the direction your industry is taking and generates valuable business leads. However, the amount of organisation, deadlines and industry understanding needed to exhibit makes it seen a daunting and complex process.
I have over 22 years as an exhibitor at trade shows internationally and I can guide you through this process. I can work with you to create a tailored plan to suit your business needs and budgets.
I Can Help in Areas such as:
Strategy Consultation
- Identifying suitable markets and trade shows
- Creating show objectives specific to your needs (generating sales, creating sales leads, identifying distributors, product launch etc)
- Identifying the best booth size and layout to showcase your business and products
- Helping with bespoke stand design or identifying what furniture and utilities can be hired.
- Selecting appropriate staff members and ensuring their education
- Identifying press and promotional opportunities such as alerting the press to attendance and pre-show mailings and promotion.
- Inviting key industry buyers to the stand.
Logistical Preparation
- Ensuring staff members have the correct visa, up-to-date passport, Cell Phone plan etc.
- Confirming Hotel Arrangements and travel arrangements to (and within) the exhibition country
- Arranging delivery of stand or renting of furnishings and services.
- Organising the installation and dismantling of the booth.
- Creating a list of essential booth supplies.
Maximising Opportunities During the Show
- Managing product demonstrations and the distribution of samples and point of sale information.
- Confirm buyer appointments at stand.
- How to attract passers-by into your booth.
- Maximising booth visibility during the show
- Identifying and creating valuable, actionable leads.
- Advice on show follow-up on sales leads.
